Behind the Brand

Humble Beginnings

“SQUIDHAUS" was created for those who look to excel in all aspects of life. Started by two cousins who loved all things fitness and looked to better themselves and motivate others in the process of creating this special brand.

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SquidHaus is more than a symbol; it's a metaphor for the constant pursuit of perfection. We take this same approach in our design process. Making sure every piece is perfected for its unique purpose.

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Our design formula

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Here at SquidHaus our designers are the users. Our goal is to create exceptional gear for exceptional individuals. In doing so, we also prioritize creating a community committed to growth, resilience and shared values.

We go through a complex design process with everything we release. Beginning with the material, to the technology, body fitment, durability, and ensuring a perfect final product. As our brand stands for the constant pursuit of perfection we realize our products can always get better. That is why our team is constantly working on improving our process to continue creating better products for our customers.

When you look great, you train great.

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Our products are designed for the most difficult training regimens. We believe in the philosophy of hybrid training encompassing strength training, running, functional training, flexibility and mobility, and recovery. Our products are designed to assist you in each part of your training and have the versatility to perform in any environment.

All of our products are made for the community and by the community. We are constantly listening to our users and always working to improve based on the feedback we receive. Anyone who wears SquidHaus should be able to say what they want to see in our products. After all our products are only as good as the individuals who wear them.